We don't resell ready-made hampers
The imported boxed hampers you see everywhere are bought in bulk and passed on. We buy contents, yes — but the box is assembled here and the handmade piece inside it exists nowhere else.
Handmade in Karachi
How every HeartMade box gets made
Who makes them
HeartMade Craft is Adrooj — founder, creative director and maker, working from Karachi, since 2026. Not a team, not a warehouse, and not a page reselling someone else’s hampers.
It started the way most of these do: making something for one person, properly, because buying something would have said the wrong thing. The first few were for friends. Then their friends asked, and at some point it stopped being a favour and started being a studio.
Everything below is what actually happens to a box between your message and the rider leaving. It is written out in this much detail for one reason — you are being asked to send money to a business you have not heard of, and the least we can do is show you exactly what you are buying and who is making it.
Founder, Creative Director and Maker · Karachi
What happens to a box before it leaves
Five steps, and four of them are done by hand. This is where the two or three days go.
- 01
The box is chosen
Not off a shelf — sized to what is going in it. A box with room to spare looks like a box that was not thought about, and one that is too tight crushes the flowers. This is also where the palette gets decided, because the ribbon and the paper have to agree with whatever is being painted later.
- 02
The card is lettered
Your words, written out by hand on deckle-edge cotton paper. No font, no template, no printer. Around forty minutes for a card of a hundred and twenty words, longer if the words are difficult — and they often are, because the cards people order most are apologies and last letters.
- 03
The name is painted
A wooden plaque sanded, painted, lettered and sealed, or a resin keepsake poured with a name, a date or a pressed flower set into it. This is the slowest part and the reason a personalised order needs its two or three days: paint has to dry, and resin has to cure, and neither can be hurried.
- 04
Everything is packed
Contents arranged rather than dropped in — heaviest at the back, the handmade piece where the eye lands first when the lid lifts. Lights threaded through, tags tied on the things that need naming. This is the step we film, because it is the one that makes the least sense in words.
- 05
The seal goes on
Ribbon tied, envelope closed, wax melted and stamped. Then the clips go to you on WhatsApp before it leaves — so the person paying has already seen the box, even though the person receiving it has not.
What we actually use
The chocolates, the mithai and the flowers are bought in, the same as anywhere else — we have never claimed otherwise. These are the things the handmade half is made of.
- Deckle-edge cotton paper
- For the cards. It takes ink without feathering and holds a torn edge, which is why the card feels like a letter rather than stationery.
- Sealing wax
- Real wax and a brass stamp, melted and pressed for each envelope. It is the part people photograph.
- Wood, sanded and sealed
- For name plaques. Sealed so the paint survives being handled, because these get picked up often.
- Resin
- Poured in small batches for keepsakes — a name, a date, or a flower set inside it. Cures slowly and cannot be rushed.
- Pressed flowers
- Pressed here, from flowers that were part of the occasion where we can get them. That is the one material that genuinely cannot be bought.
8
orders a week, maximum
Why the week is capped at eight
One person letters the cards, paints the plaques and packs the boxes. Forty minutes of lettering, a day for paint to dry, longer for resin to cure — that arithmetic only stretches so far in a week, and past eight orders something gets rushed.
So the book closes instead. This is not a scarcity tactic; if it were, we would open it again the moment someone offered more money, and we don’t. It means the card in your box was written by someone with time to write it, and that the person who took your order is the person who made it.
If we are full for the week you want, we will say so and give you the next date, rather than take the order and disappoint you later.
And three things we don’t do.
We don't invent reviews
The reviews section is empty until real customers fill it, with faces and voices. A wall of quotes on a business this new would be a lie, and this market catches those.
We don't send fresh flowers by courier
They arrive dead. We say that instead of taking the order, and offer preserved florals that actually last. Same for anything else we can't do well.
“Har gift mein aik cheez sirf unke liye.”
Every box carries one piece made only for them.